West Chester University Foundation is West Chester, Pennsylvania-based organization that fundraises, manages donated resources, and promotes the needs of West Chester University. Because of our deliberate site planning process - including content hierarchies, copy input, wireframes, and site design – FVM delivered on time, on budget, and on message.Researched & Written by Adrianne Bibby on the FlexJobs Team FVM was able to create a seamless connection to Blackbaud while delivering a new WordPress site featuring robust storytelling informed by our messaging framework. Beyond the strategic vision for the site, our web development team faced a unique challenge: to integrate an existing platform (Blackbaud) into the new design to accommodate donation functionality and the tracking of donor prospects. The next step was the WCUF website, where we confidently applied these fresh messaging insights to our well-informed knowledge of the donor experience. Clear examples of writing for each audience were provided, as well as carefully nuanced personality and tone guidelines. This framework embraced subtle differences in how to approach each audience, address their questions, and give them reasons to believe in the mission of the University. University faculty and Foundation employees.In an impressive and collaborative effort that utilized deep discovery around the donor experience, FVM and WCUF worked closely to achieve a Messaging Framework that addresses all the following audiences:

West chester university foundation